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The belief in the possibility of easy fortune in Canada was primarily held by the middle ranks of British society. During the time when many individuals were considering moving to Canada, the middle class was often looking for new opportunities to improve their economic status. They were drawn by the prospect of land ownership, new jobs, and the chance to build a better life, particularly in a land that was viewed as abundant and full of potential.

This group was motivated by the stories of success and prosperity that circulated about Canada, leading many to see it as a land where hard work could easily translate into financial success. The opportunities for advancement in Canada, contrasted with their often limited prospects at home, fueled this belief.

While other groups, including the immigrant population, did seek fortunes, they often faced significant challenges that made the realization of such dreams more complicated, such as navigating legal statuses and integration into a new society. In contrast, the middle ranks felt a greater sense of optimism about their ability to seize opportunities.